EMERGING TRENDS IN PERFORMANCE MARKETING

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it requires extra technical knowledge than routine GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy in